I am a multi-discipline designer, creative director and innovator with over 10 years experience working in the sportswear industry. I focus mainly on performance and fashion footwear, product, graphic and web design. I am also passionate about the role of design and creativity in business and have worked with several startups and small businesses to help shape their business models, strategy and brand identity.
Originally from the UK, I spent time living and working in Germany and Italy before moving to Brooklyn, NY. I now live just outside Boston, Massachusetts. These experiences, combined with extensive travel, have helped forge a global mindset and understanding of consumers and markets around the world.
Born out of my love of mountain biking, I founded amateur cooperative, a socially focused brand with the mission to drive opportunity and collaboration in communities brought together through shared passion.
I believe design is fundamentally about making things better and as designers we thrive on solving problems. Innovation also requires the ability to identify problems, an openness to explore and question, the understanding that ideas develop and manifest if they are shared, tested, revised and combined with other ideas.
I deliver value for my clients using this mindset, combined with an enthusiasm for building great products and solutions, helping others achieve their goals, extensive manufacturing experience, strategic thinking, communication and leadership skills.
Creative direction and leadership.
Innovation (apparel/footwear: product/strategy/process).
Branding and corporate identity.
Collaborations (eg: Reebok/Emporio Armani collection).
Global consumer and market knowledge.
Management of direct reports and cross-functional/”virtual” teams.
Coaching and mentorship.
New team development (organizational structure, process, domestic/international recruitment, performance management, etc.)
External partnerships (including: design schools, Business Innovation Factory, Mesh01, Nosco, etc.)
Communication (verbal, written and visual).
Business model innovation.
Football (the one where you use your feet).
Design/Strategy Consultant (May 2013 - present)
Founder/Owner - Amateur Cooperative (April 2014 - present)
Design Director - Design Innovation : Reebok (Oct 2010 - May 2013)
Design Manager - Women’s Classics : Reebok (Mar 2010 - Oct 2010)
Senior Footwear Designer : Reebok (March 2007 - Feb 2010)
Footwear Designer : Fila USA, New York (Oct 2004 - Mar 2007)
Footwear Designer : Fila Sport S.P.A. Italy (Sept 2002 - Oct 2004)
Industrial Design Intern : Johnson Controls Design Centre Europe, Germany, (May - Sept 2001)
Coventry University 1998-2002 - Transport Design MDes
REFERENCE ON REQUEST
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